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Ep 40 – Demographics vs. Psychographics in Your Marketing

Posted by joe.watkins on April 8, 2021
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Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn’t realize the power that Psychographics played in today’s marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

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